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Microsoft Dynamics® CRM Overview

Microsoft Dynamics® CRM Overview
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Microsoft Dynamics CRM
Compare Microsoft Dynamics CRM to other leading vendors in the 2012 Top 40 CRM Report
Ownership: Public (NASDAQ: MSFT)
Founded: 1979
Headquarters: Bellevue, Washington
Software Type : Hosted and On-premise Software

Microsoft CRM Key Strengths

  • Tight integration with the Microsoft Office® system and Office Outlook, allowing employees to easily pull information from Microsoft Dynamics® CRM into Office system applications such as Microsoft Office® Excel spreadsheet software and Microsoft Office® Word word processing software.
  • Quick and easy access to your data through context-sensitive information for populating forms or taking next steps without changing screens.
  • Customized workspaces that allow users to create, save, and reuse favorite views of customer data without the distraction of unneeded information.
  • Great mobile support that helps enable field workers to get instant access to customer data from most popular portable devices including mobile phones with Web browsers, and laptops.

Microsoft Dynamics® CRM Editions :

Microsoft Dynamics® CRM Features :

  • Sales Force Automation - Clients can get their sales force quickly up to speed with the advanced but easy-to-use features of Microsoft Dynamics CRM. Customers can take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to boost sales productivity, streamline sales cycles, automate lead management, and gain insights to drive more sales. The Sales Force Automation solution supports the following functions: Planning, Leads, Opportunities, Accounts, Productivity, Pipeline, Workflows, Mobility, Analytics.
  • Customer Service - With Microsoft Dynamics CRM customer service solutions, clients can transform customer service into a strategic asset. With a 360-degree view of the customer, agents can resolve issues quickly and reduce handling times with advanced customer service software. By automated processes, clients can also reduce costs and help to ensure consistent customer service is delivered across all touchpoints. The Customer Service solution supports the following functions: Accounts, Cases, Contracts, Knowledge Base, Scheduling, Workflows, Mobility, Analytics.
  • Marketing - With marketing management and automation software from Microsoft Dynamics CRM, helps customers to market more effectively, improve productivity, and gain actionable insight into marketing campaigns. The Marketing solution supports the following functions: Data, Segmentation, Planning, Execution, Events, Response, Internet Marketing, Productivity, Workflows, Mobility, Analytics.
  • Extended CRM - Microsoft Dynamics Extended CRM helps companies manage the other relationships that standard CRM products donít cover. This includes a companyís relationship with employees, partners, suppliers, distributors, vendors and critical stakeholders. These extended solutions are accomplished through the xRM Framework, a point-and-click feature to customize workflows, data management, analytics and reporting. Extended CRM also includes solution management, workflows, system management, partner network and Microsoft Dynamics Marketplace.

About Microsoft Dynamics® CRM

Microsoft Dynamics® for customer relationship management empowers your employees to boost sales, satisfaction, and service with automated CRM that's easy to use, customize, and maintain.

Microsoft Dynamics® business software offers a wide spectrum of feature-rich, affordable CRM solutions to help you meet your specific needs.

Whether you run a small, growing business or a large organization with a high number of customers and large sales and marketing teams—you can use Microsoft Dynamics to help you manage relationships even better. The Microsoft Dynamics® suite of CRM-related solutions inlcudes:

* Microsoft Dynamics® CRM
* Microsoft Dynamics® AX for field service
* Microsoft Dynamics® AX for sales and marketing
* Microsoft Dynamics® GP for field service
* Microsoft Dynamics® NAV for sales and marketing
* Microsoft Dynamics® NAV for service management
* Microsoft Dynamics® SL for field service
* Microsoft Office® Outlook 2003 with Business Contact Manager

The CRM solutions and capabilities within Microsoft Dynamics® connect closely to other Microsoft technologies that you may already use. This brings together data, helping your sales people to answer customer questions without making the customer wait. Marketing planners can review the true results of marketing campaigns, from customer inquiries to sales and services delivered. Managers can use business data to assess the value of customer relationships for your organization and make them more productive.

When your employees use the CRM functionalities of Microsoft Dynamics®, they work within a familiar Microsoft® software environment. This helps reduce distractions of having to learn and work with disparate software tools. For example, you can access customer and business information and manage customer communications through your e-mail program. Or you can analyze data and create reports in your spreadsheet application.

Microsoft Dynamics® solutions are typically implemented for you by a Microsoft® partner with the right industry and technical expertise.

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