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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A |  
 | SAP 
  Suited For:  Mid-size,  Large Companies
 
 | Sales, Marketing, Service, E-Commerce, Interaction center operations and management, Channel management | 
    Largest enterprise software company in the worldServes the larges companies around the world Offers integrated suite of CRM, ERP, Supply Chain, HR, Financial and other enterprise applicationsMassive amounts of resources  | N/A |  |  |