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SAP Review

SAP Review
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Compare SAP to other leading vendors in the 2012 Top 40 CRM Report
Ownership: Public (NYSE: SAP)
Founded: 1972
Headquarters: Palo Alto, CA
Software Type: Hosted and On-Premise

SAP Review / Key Strengths

  • Provides the flexibility to create unique customer experiences SAP CRM enables a wide range of end-to-end business processes to address an array of marketing, sales, and service situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends to create a more distinctive customer experience.
  • Drives the organization to more consistent, relevant interactions across all channels and touch points SAP CRM allows organizations to make the most of every customer interaction across the entire customer life cycle by ensuring that each interaction is consistent and relevant, with real-time information about the complete history, context, value, and profitability of each customer.
  • Enables end-to-end processes within the industry value chain SAP CRM is the only application that helps organizations drive customer value, loyalty, and profitability across the entire value chain. With best-in-class front-office functionality that complements industry-specific processes, SAP CRM turns the vision of customer-driven growth into reality.

SAP Features

  • Marketing
  • Sales
  • Service
  • Partner Channel Management
  • Interaction Center
  • Web Channel
  • Business Communications Management
  • Real-Time Offer Mangement

About SAP

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.

To ensure SAP's position as a technology leader, SAP Ventures invests in emerging entrepreneurial companies that are advancing exciting new technologies. SAP Ventures operates independently from the overall SAP strategy to discover and pursue opportunities for financial return. At the same time, the organization brings substantial benefits to its portfolio companies and SAP by facilitating interaction between innovative young companies and the SAP ecosystem.

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