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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A |  
 | Consona CRM 
  Suited For:  Mid-size,  Large Companies
 
 | Marketing Automation, Sales Force Automation, Service/Support Management, Contact Center, Partner Relationship Management, Customer Performance Management, Customer Process Management | 
   Formerly known as OnyxCore competency lies in automating multiple areas like sales, marketing and serviceKnown for ease of use and great customer service Initial focus was in the SMB space but now also serving many large enterprises Provides indutry-specific solutions for a number of industries  | N/A |  |  |