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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A |  
 | Avidian 
  Suited For: Small,  Mid-size  Companies
 
 | Create and Manage Contacts in   Outlook, Manage Sales Opportunities   in Outlook, Track incoming and outgoing Email, Send Personalized Group Emails, Customize Opportunities for   your Business, Create and customize reports, Share Sales data via Email   or Peer-to-Peer, Share data through central Server, Centralize Reporting for your   Team, Automate follow-ups with Sales   Assistant, Automate Workflow Activities, Advanced User Permissions | 
   Complete Contact and Sales Management in Microsoft Outlook Attractively priced for small business Intuitive and familiar UI based on Microsoft Outlook Server edition available for central data sharing  | Starting at $149/user |  |  |