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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A |  
 | Aplicor 
  Suited For:  Mid-size,  Large Companies
 
 | Sales Force Automation, Marketing Management, Customer Service, Project Office, Offline Edition, Reporting & Analysis, Mobile & Wireless, Business Intelligence, Dashboards, Data Warehousing, OLAP, Outlook/Exchange/Lotus Notes Sync, ERP. | 
   Focused on serving mid-market and large organizationsOffers complete suite of CRM solutions including sales, marketing, and serviceSpecializes in providing hosted CRM serviceNamed CRM Product of the year by Technology Marketing Corporation (TMC™) and Customer Inter@action Solutions® magazineNamed Best Product Development Organization in North America two years in a row by the American Business Awards. | Starting at $49 per user per month |  |  |