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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A |  
 | Astea 
  Suited For:    Companies
 
 | Contact Center, Depot Repair, DSE, Field Service, Logistics, Marketing, Professional Services, Sales | 
          Provider of   Service Lifecycle Management solutions for companies that market, sell, service   and support equipmentExtend traditional Customer Relationship Management (CRM) to encompass supply   chain and logistics functionality, all honed to service-oriented businessesOffers web-based service management solution on the market that is fieldcentricOffers industry-specific solutions for Medical, IT, Industrial Manufacturing, Retail, Banking, Imaging, Controls & Instrumentation, and HVAC industries  | N/A |  |  |