| Microsoft 
  Suited For: Small,  Mid-size,  Large Companies
 
 | Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management | 
    Highly customizable CRM application/platform Familiar Microsoft Outlook-like user interface Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.Attractive pricing model for small and medium business  | N/A | 
	
 | VanillaSoft 
  Suited For:    Companies
 
 | Apointment Settings, Lead Generations, Sales by Phone, Surveys, Market & Opinion Research, Customer Acquisition Management, Lead Distribution Management | 
   			Improved sales Results
			Visibility &   Control of campaign   
            More sales calls in less time   
            Better sales calls     
            Validate performance   via recording   
            Do Not Call Compliance     
            Detailed tracking and   reporting   
            Ease of administration     
            Cost effective Web   enabled service  | N/A |