CRM In Action

Company: STA Travels
Industry: Travel
Solution: Queuebuster
Functionality: Call center Management
Cost: Free. No registration
Challenge: To manage calls during peak hours at a call center

::: STA Travel Succeeds with Queuebuster :::

STA Travel has been offering travel deals for more than 25 years. The company has more than 400 offices worldwide.

There can be few things more annoying in this modern world than being left on hold for what seems like an eternity waiting to speak to someone on the phone. For customers, being trapped in call centre hell can be frustrating and a waste of time. For companies, keeping your customers waiting can be damaging leading to poor customer service and lost sales.

STA began trialling the call management system in January 2007 to help it manage one of its busiest times of the year when call volumes can rise by around 65%. Since then its been a resounding success. Around 5% of calls end up being successfully handled by the Queue Buster system. And since two thirds of all calls STA Travel receives are sales related, the travel company is able to retain a sizeable chunk of business that might otherwise be lost simply because someone got fed-up waiting to speak to a sales agent.

Learn more about STA’s success with Queuebuster

Company: CL&D Digital
Industry: Printing
Solution: Entellium eSalesforce
Functionality: Database management
Cost: Free. No registration
Challenge: To keep fast moving projects on track

::: CL&D Succeeds with Entellium eSalesforce :::

CL&D Digital is a Wisconsin-based company that offers printing solutions to companies that are looking for full production run quality for their package and label sales samples, prototypes, and comps.

The company deployed multiple ACT databases that operated as isolated silos of information. Sharing of information between customer care, field staff, and the back-end was difficult. Sales management was rendered cumbersome because of manual reporting of project pipeline.

The company chose Entellium eSalesforce customized to its requirements and ever since then it has managed to centralize control of its operations and the sales management has complete visibility into performance and pipeline.

 Learn more about CL&D’s Success with Entellium eSalesforce

Company:Chansen Publishing
Industry: Publishing
Solution: Entellium eSalesforce
Functionality: SFA
Cost: Free. No registration
Challenge: To create a centralized database

::: Living Magazine Succeeds with Entellium eSalesforce :::

Living Magazine, a respectable publication distributed via 23 editions in the state of Texas, was constrained by its reporting system. The company relied on word documents to gain insight into its marketing efforts. Lead management was time consuming and marketing executives, most of whom operated out of their home offices, did not have access to customer data.

Entellium eSalesforce offered the company a centralized database for accessing customer information. As a result, tracking and reporting by the sales management is now faster and sales reps are better informed on prospective customers.

Learn more about Living Magazine’s Success with Entellium eSalesforce

Company: Telekomunikacja Polska
Industry: Telecom
Solution: Oracle PeopleSoft
Functionality: Sales force automation
Cost: Free. No registration.
Challenge: To offer value-added customer service

::: Telekomunikacja Polska Succeeds with Oracle PeopleSoft :::

Telekomunikacja is a state-owned telecom provider in Poland. The company wished to acquire more customer focus to be able to compete in an increasingly competitive market.

The company wished for a solution that would be cost-efficient and reliable. It implemented a Web-based Oracle PeopleSoft CRM solution that integrates legacy billing and network systems. The benefits included increased customer responsiveness and higher employee productivity. 7000 company employees were able to make use of the system inside four months.

Learn more about Telekomunikacja’s Success with Oracle PeopleSoft >>>>

Company: Survis
Industry: Human Resource
Solution: Entellium eSalesforce
Functionality: Sales Reporting
Cost: Free
Challenge: Offer visibility into the sales cycle

::: Survis increases sales with Entellium eSalesforce :::

The Survis group offers proprietary staff recruitment and custom training programs that enable their clients to get the maximum out of their investment in their employees. The company, however, faced problems in maximizing its own revenue. This was partly due to the software package that it was using to run its operations, the Bullhorn package was too staffing and recruitment specific. Its lack of sales reporting reduced visibility into the sales cycle.

The company benefited from deploying Entellium eSalesforce – it reported a 60% increase in sales from the existing customer base, easy reporting meant that the number of verbal presentations went down, and the learning curve for new employees was less steep.

“After customizing Entellium there’s a greater sense of team, everyone on the sales side feels like
it’s a team effort. It’s not that they have team goals, it’s that they know everyone is being held accountable to the same standards.” Said David Cochran, VP Survis Group.

Learn more about Survis’s Success with Entellium >>>

Company: Seminole
Industry: Mortgage lending
Solution: Entellium
Functionality: Sales Force Automation
Cost: Free
Challenge: Existing CRM system inadequate to tackle increasing business volume

::: Entellium gets Seminole customers for life :::

Florida-based Seminole Funding, which is in the business of mortgage lending, was faced with an increase in business and a CRM system that could not cope with the amount of data being generated and consequently the quality and quantity of leads was not up to the mark. Seminole chose Entellium over its server-based CRM. The move paid dividends in terms of improved data reporting, increased access for everyone to the data, and targeting leads in a more focused manner. Increased visibility into the pipeline now enables the company to forecast better.

Learn more about Seminole’s success with Entellium >>>

Company: Lloyd Sad Insurance
Industry: Insurance
Solution: SalesLogix
Functionality: Sales force automation
Cost: Free. No registration.
Challenge: Tracking client communication

::: Lloyd Sadd happy with SalesLogix CRM :::

When Alberta-based Lloyd Sadd Insurance decided to deploy a CRM system in 2002, it wanted one that could be deployed enterprise-wide, eliminate multiple databases, and offer a single view of communications with clients, prospects, and business associates.

When it decided to go with SalesLogix, the company felt that SalesLogix CRM will help it to track client communication, prevent duplicate communication, and integrate smoothly with its existing document management system and accounting system. 

Learn more about what made Lloyd Sadd happy with SalesLogix CRM >>>

Company: Screenplay
Industry: Entertainment
Solution: Entellium
Functionality: Sales force automation
Cost: Free. No registration.
Challenge: Screenplay out grew Microsoft Excel

::: Screenplay Succeeds with Entellium CRM :::

“ACT! and Goldmine weren’t really upgrades from Excel, and Salesforce.com made us pay for a great deal of functionality we didn’t really need,” Graham said. “Entellium eSalesForce offered multiple sales processes, whereby each sales rep could use the ideal process for their role.” She also praised Entellium’s modular pricing and flexible terms. “We were up and running within a week,”

— Mitzi Grahm, executive director, ScreenPlay

Learn more about Screenplay’s success with Entellium CRM >>>