CRM In Action

Company: Seminole
Industry: Mortgage lending
Solution: Entellium
Functionality: Sales Force Automation
Cost: Free
Challenge: Existing CRM system inadequate to tackle increasing business volume

::: Entellium gets Seminole customers for life :::

Florida-based Seminole Funding, which is in the business of mortgage lending, was faced with an increase in business and a CRM system that could not cope with the amount of data being generated and consequently the quality and quantity of leads was not up to the mark. Seminole chose Entellium over its server-based CRM. The move paid dividends in terms of improved data reporting, increased access for everyone to the data, and targeting leads in a more focused manner. Increased visibility into the pipeline now enables the company to forecast better.

Learn more about Seminole’s success with Entellium >>>

Filed under: Business Intelligence (BI), Sales Force Automation (SFA)