CRM In Action

Company: Royal Bank Canada
Industry: Banking
Solution: Teradata
Functionality: Customer Service
Cost: Free
Challenge: To improve customer experience
::: Teradata provides the Analytics backbone to the Royal Bank :::
Royal Bank was founded in Nova Scotia and it has been around since 1864. In pursuing a customer relationship management (CRM) business strategy, the stated objective of the bank is “to capture the [...]

Filed under: Financial Services, Partner Relationship Management | No Comments »

Company: ELK Promotions
Industry: Promotions management
Solution: Entellium
Functionality: Customer service
Cost: Free
Challenge: Implementation of a smooth information retrieval and information sharing system
ELK Promotions is in the business of providing innovative promotional products, business gifts, awards, premiums and incentives. The company has a global customer base and running a complex operation resulted in the company having to manage [...]

Filed under: Media and Entertainment, Partner Relationship Management | No Comments »