CRM Case Study: Royal Bank succeeds with Teradata

Company: Royal Bank Canada Industry: Banking Solution: Teradata Functionality: Customer Service Cost: Free Challenge: To improve customer experience ::: Teradata provides the Analytics backbone to the Royal Bank ::: Royal Bank was founded in Nova Scotia and it has been around since 1864. In pursuing a customer relationship management (CRM) business strategy, the stated objective [...]

CRM Case Study: ELK Succeeds with Entellium

Company: ELK Promotions Industry: Promotions management Solution: Entellium Functionality: Customer service Cost: Free Challenge: Implementation of a smooth information retrieval and information sharing system ELK Promotions is in the business of providing innovative promotional products, business gifts, awards, premiums and incentives. The company has a global customer base and running a complex operation resulted in [...]

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