CRM In Action

Company:Chansen Publishing
Industry: Publishing
Solution: Entellium eSalesforce
Functionality: SFA
Cost: Free. No registration
Challenge: To create a centralized database

::: Living Magazine Succeeds with Entellium eSalesforce :::

Living Magazine, a respectable publication distributed via 23 editions in the state of Texas, was constrained by its reporting system. The company relied on word documents to gain insight into its marketing efforts. Lead management was time consuming and marketing executives, most of whom operated out of their home offices, did not have access to customer data.

Entellium eSalesforce offered the company a centralized database for accessing customer information. As a result, tracking and reporting by the sales management is now faster and sales reps are better informed on prospective customers.

Learn more about Living Magazine’s Success with Entellium eSalesforce

Company: ELK Promotions
Industry: Promotions management
Solution: Entellium
Functionality: Customer service
Cost: Free
Challenge: Implementation of a smooth information retrieval and information sharing system

ELK Promotions is in the business of providing innovative promotional products, business gifts, awards, premiums and incentives. The company has a global customer base and running a complex operation resulted in the company having to manage and track a lot of information that included customer information, quotes, projects and artwork. As business grew, the paperwork and MS Outlook became increasingly difficult to manage.

The company decided to implement a CRM solution and after a selection process, it settled on Entellium eSalesforce. The result was that customer information was made available to all employees online; order management became easier because of the fact that project quotes and artwork are linked to the customer files. Repeat order generation increased.

“Entellium gives us visibility into repeat customer information,” says Scott Wieclaw, VP, ELK.

Learn more about ELK’s Success with Entellium eSalesforce >>>

Company: OutClick Media
Industry: Digital Media
Solution: Entellium
Functionality: Analytics
Cost: Free.
Challenge: To deploy a web-enabled CRM that could be accessed from anywhere and connect disparate databases to facilitate information sharing

::: OutClick outpaces competition with help from Entellium :::

OutClick Media is into digital marketing for medical industries and for quite some time was managing its customer data and related marketing efforts with the help of ACT. Different versions of ACT existed in the company that led to a lack of co-ordination between departments. OutClick chose Entellium based on its cost and features. Since switching over to Entellium, the company has enjoyed better tracking of prospects, an improved understanding of leads in the pipeline, and a healthy increase in revenue. A great plus that OutClick points out with respect to Entellium was the easy deployment and smooth training sessions that consumed very little time.

Learn more about OutClick’s Success with Entellium>>>

Company: Screenplay
Industry: Entertainment
Solution: Entellium
Functionality: Sales force automation
Cost: Free. No registration.
Challenge: Screenplay out grew Microsoft Excel

::: Screenplay Succeeds with Entellium CRM :::

“ACT! and Goldmine weren’t really upgrades from Excel, and Salesforce.com made us pay for a great deal of functionality we didn’t really need,” Graham said. “Entellium eSalesForce offered multiple sales processes, whereby each sales rep could use the ideal process for their role.” She also praised Entellium’s modular pricing and flexible terms. “We were up and running within a week,”

— Mitzi Grahm, executive director, ScreenPlay

Learn more about Screenplay’s success with Entellium CRM >>>