CRM Case Study: More visibility for Living Magazine

Company:Chansen Publishing
Industry: Publishing
Solution: Entellium eSalesforce
Functionality: SFA
Cost: Free. No registration
Challenge: To create a centralized database

::: Living Magazine Succeeds with Entellium eSalesforce :::

Living Magazine, a respectable publication distributed via 23 editions in the state of Texas, was constrained by its reporting system. The company relied on word documents to gain insight into its marketing efforts. Lead management was time consuming and marketing executives, most of whom operated out of their home offices, did not have access to customer data.

Entellium eSalesforce offered the company a centralized database for accessing customer information. As a result, tracking and reporting by the sales management is now faster and sales reps are better informed on prospective customers.

Learn more about Living Magazine’s Success with Entellium eSalesforce

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