CRM Case Study: Evangelical Christian Succeeds with Siemens

Company: Evangelical Christian Credit Union
Industry: Finance
Solution: Siemens
Functionality: Call center Management
Cost: Free. No registration
Challenge: To improve overall communication
::: ECCU Succeeds with Siemens :::
Evangelical Christian Credit Union (ECCU) is a member-owned financial cooperative serving evangelical organizations and individuals worldwide. Headquartered in Brea, Calif., with a regional office in Colorado Springs, Colo., ECCU has total assets under management [...]

CRM Case Study: BBVA Succeeds with SAP CRM

Company: BBVA
Industry: Finance
Solution: SAP CRM
Functionality: Sales force automation
Cost: Free. No registration
Challenge: To improve efficiency of the sales force and cut paperwork
::: BBVA Succeeds with SAP CRM :::
BBVA was finding it increasingly difficult to maintain a close and responsive business relationship with its thousands of customers in the absence of a CRM system. The sales team [...]

CRM Case Study: Royal Bank succeeds with Teradata

Company: Royal Bank Canada
Industry: Banking
Solution: Teradata
Functionality: Customer Service
Cost: Free
Challenge: To improve customer experience
::: Teradata provides the Analytics backbone to the Royal Bank :::
Royal Bank was founded in Nova Scotia and it has been around since 1864. In pursuing a customer relationship management (CRM) business strategy, the stated objective of the bank is “to capture the [...]

CRM Case Study: Saffron succeeds with MessagePad

Company: Saffron Building Society
Industry: Banking
Solution: MessagePad
Functionality: Customer Service
Cost: Free
Challenge: A call center technology for covering burgeoning customer calls
::: One-stop customer service from MessagePad for Saffron :::
Saffron Building Society (Saffron) offers financial solutions and has 12 branches in England. The company was considering outsourcing a part of its customer care department so that it could better [...]

CRM Case Study: Austria’s Largest Bank Accelerates Data Mining With KXEN

Company: Austria Creditanstalt
Industry: Banking
Solution: KXEN
Functionality: Data mining
Cost: Free. No registration.
Challenge: Accurate and speedy marketing maneuvers
::: Austria’s Largest Bank Accelerates Data Mining With KXEN :::
Austria Creditanstalt, which is Austria’s largest bank, has taken the lead in that country for using CRM to attract customers and generate additional business. In fact, ever since the bank has deployed [...]

CRM Case Study: Lloyd Sadd happy with SalesLogix CRM

Company: Lloyd Sad Insurance
Industry: Insurance
Solution: SalesLogix
Functionality: Sales force automation
Cost: Free. No registration.
Challenge: Tracking client communication
::: Lloyd Sadd happy with SalesLogix CRM :::
When Alberta-based Lloyd Sadd Insurance decided to deploy a CRM system in 2002, it wanted one that could be deployed enterprise-wide, eliminate multiple databases, and offer a single view of communications with clients, prospects, [...]

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