CRM whitepaper: Importance of data quality

Type: Whitepaper
Author: Informatica Corporation
Length: 14 pages
Cost: Free. Registration required.
::: Data quality – Driving single view of customer :::
This whitepaper dwells on the significance of Single View of Customer (SVC) in CRM implementation such that the organization is able to obtain a synchronized view of current and potential customers. Even though companies implement CRM [...]

CRM whitepaper: Loyal customers lead to a healthier bottomline

Type: Whitepaper
Author: CustomerThink Corporation, RightNow Technologies, Bob Thompson
Length: 16 pages
Cost: Free. Registration required.
::: Successful CRM – Turning customer loyalty into profitability :::
This whitepaper touches upon the fundamental drivers of CRM success; these are strategy, metrics, and the organization. CRM is put forward as the differentiator that determines customer perception of a company vis-à-vis its competitors. [...]

CRM whitepaper: Delivering a seamless customer experience

Type: Whitepaper
Author: Peppers & Rogers Group
Length: 10 pages
Cost: Free. Registration required.
::: Stop random acts of CRM – Delivering a seamless customer experience :::
The premise of this whitepaper is the inability of companies to execute their CRM as an integrated whole where marketing, sales, and service work seamlessly. Instead what we get to see is [...]

CRM Report: Overview of the CRM applications space

Type: Research Report
Name: The CRM Report
Author: eMarketer
Length: 115 pages
Date: April 2001
Cost: $795.00
::: The CRM report – An overview of the CRM applications space :::
CRM has come to play an important role in presenting the best face of a company to its customers; especially in e-business scenarios where face-to-face interaction does not take place. The eMarketer’s [...]

CRM Research Report: Microsoft Converges BI with CRM

Type: Research Report
Name: Microsoft Converges BI with CRM
Author: Current Analysis Inc.
Length: 05 pages
Date: February 2007
Cost: $249.00
::: Microsoft Converges BI with CRM – A Competitive Intelligence Report :::
The BI/CPM market is growing as business at both the enterprise and SMB level is becoming increasingly information driven. Microsoft has taken cognizance of the fact and has released [...]

CRM Conference: Gartner Business Process Management Summit

Location: London, GB
Date: March  26-28, 2007
Cost: Team Registration  Discount: Register as a team of 3 or more and get 1 free pass
Standard Price: Euro 2695 + VAT
::: Gartner Business Process Management Summit :::
The summit will focus on the best practices in Business Process Management. Chalk out your BPM strategy, learn about:

The top BPM drivers: Business [...]

CRM Conference: Gartner Customer Relationship Management Summit

Location: London, GB
Date: March  07-08, 2007
Cost:
Team Registration  Discount: Register as a team of 3 or more and get 1 free pass
Standard Price: Euro 2195 + VAT
::: Gartner Customer Relationship Management Summit :::
Gartner helps you make the shift to becoming a customer-focused organization.
Reinvigorate and refocus your CRM strategy at the summit that will focus on:

Gartner’s eight [...]

CRM Whitepaper: Making Customer Experience a Reality

Type: Whitepaper
Author: Strativity Group, Sponsored by RightNow Technologies
Length: 11 pages
Cost: Free. Registration required.
::: Making Customer Experience a Reality – Five Steps from Vision to Execution :::
This whitepaper distills the five steps, from vision to execution, to better align your organization with your customers.
Customer experiences are true indicators of corporate health and brand strength; driving revenue [...]

CRM Whitepaper: Learn about speech recognition solutions

Type: Whitepaper
Author: Datamonitor, Sponsored by Avaya, Cisco et al.
Length: 20 pages
Cost: Free. Registration required.
::: An introductory guide to speech recognition solutions
It was not long ago that speech recognition was considered fit only for the realms of science fiction; yet today it is a commercially viable value-enhancing technology solution for customer care services.
Each day, around the [...]

CRM Whitepaper: Perfecting customer interaction experience

Type: Whitepaper
Author: Ken Landoline, Yankee Group
Length: 8 pages
Cost: Free. Registration required.
::: The perfect customer interaction experience – how do you achieve it? :::
Contact centers operate with multiple channels of communication with their customers; these include voice, web, chat, fax, and email. Customer sales, support and service assistance staff need to be there for the customers. [...]

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