CRM Whitepaper: Customer Relationship Success

Type: Whitepaper
Author: Sheryl Kingstone, The Yankee Group
Length: 8 pages
Cost: Free. Registration required.
Customer Relationship Success – It demands insight
This whitepaper touches upon the importance of actionable data – one that offers managers true insight about aspects in the value chain that they can better so that customer relationships improve.
An incredible 85% of businesses opt for CRM [...]

CRM Whitepaper: Zero Contact Resolution

Type: Whitepaper
Author: Steve Daines, RightNow Technologies
Length: 10 pages
Cost: Free. Registration required.
Zero Contact Resolution – How to keep customers and build great brands
First Contact Resolution (FCR) has for years been used as the standard metric for measuring contact center performance. For all their usefulness, FCR has limitations, for example you do not get an accurate idea [...]

CRM Whitepaper: Knowledge at the Point of Action

Type: Whitepaper
Author: RightNow Technologies
Length: 11 pages
Cost: Free. Registration required.
Knowledge at the Point of Action– Six Ways to Make Sure Your Customers Love your Company
This whitepaper elaborates on the six best ways to ensure that your customers keep coming back to you. The key is customer experience which offers a good indication of the strength of [...]

CRM Research: Obstacles to Customer Experience Success

Type: Research Report
Name: Obstacles to Customer Experience Success
Author: Bruce D. Temkin, Forrester Research
Length: 11 pages
Date: February 6, 2007
Cost: $279.00
Obstacles to Customer Experience Success – A Survey of Customer Experience Execs
Forrester asked customer experience executives about their efforts. Although nearly all of them think that customer experience is an important part of their firm’s competitiveness, most [...]

CRM Conference: Gartner SYMPOSIUM ITxpo 2007

Location: San Francisco, CA
Date: April 22-26, 2007
Cost:
Early Bird Discount: $3,495 (credit card payment received by 5:00 pm EST February 23, 2007)
Standard Price: $3,695 (payment received after 5:00 pm EST February 23, 2007)
ITxpo-only Registration: $195
Gartner SYMPOSIUM ITxpo 2007
Discover emerging trends. Learn the latest. Meet the Experts. Experience the future of IT and business.
Attend this revamped conference [...]

CRM Whitepaper: Making Customer Experience a Reality

Type: Whitepaper
Author: Strativity Group, Sponsored by RightNow Technologies
Length: 11 pages
Cost: Free. Registration required.
::: Making Customer Experience a Reality – Five Steps from Vision to Execution :::

This whitepaper distills the five steps, from vision to execution, to better align your organization with your customers.
Customer experiences are true indicators of corporate health and brand strength; driving revenue [...]

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