CRM University

Type: Research Report
Name: Vertical CRM the definitive sales guide
Date: 2004
Cost: $2295.00

::: Vertical CRM: the definitive sales guide :::

The CRM market stagnated after the 1990s. This report tells about the most attractive business opportunities in the global CRM market.

Scope of this report
• This report defines CRM as sales force automation, customer service automation, marketing automation and customer analytics.
• This report divides the global CRM market by: Region (APAC, CALA, EMEA, NA); vertical market by region; application by region; company size.
• Research was conducted by leveraging Data monitors proprietary database and conducting primary research with the worlds leading CRM vendors.

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Type: Research Report
Name: CRM in Healthcare
Date: 2004
Cost: $2195.00

::: CRM in Healthcare :::

The report offers insight and information that enables software vendors to define the success factors for selling CRM and ERP products. Readers learn how market characteristics differ with the country.

Scope of this report
• The report details the markets for CRM application software and ERP application software in healthcare payers and providers.
• Market characteristics for France, Germany the UK and USA.
• Market sizes and projections from 2004 to 2010.
• Growth of individual ERP and CRM applications.

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Type: Research Report
Name: The CRM Report
Author: eMarketer
Length: 115 pages
Date: April 2001
Cost: $795.00

::: The CRM report – An overview of the CRM applications space :::

CRM has come to play an important role in presenting the best face of a company to its customers; especially in e-business scenarios where face-to-face interaction does not take place. The eMarketer’s CRM report is meant for businesses that are looking to formulate and prioritize their own CRM strategies. 

The report provides relevant information and statistics taken from leading research firms so that you get a statistical overview regarding the players and their offerings in the CRM applications space. So, if you are looking to transfer your business from being product and transaction centric to being customer-centric, then this report is for you.

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Type: Research Report
Name: Microsoft Converges BI with CRM
Author: Current Analysis Inc.
Length: 05 pages
Date: February 2007
Cost: $249.00

::: Microsoft Converges BI with CRM – A Competitive Intelligence Report :::

The BI/CPM market is growing as business at both the enterprise and SMB level is becoming increasingly information driven. Microsoft has taken cognizance of the fact and has released a toolkit for integrating its Dynamics CRM application with its range of BI/CPM products. The company hopes to achieve greater penetration in the BI/CPM market through the release of this toolkit.

The move enables tighter integration between Microsoft products; it allows the company to offer a more rounded package to its clients and also positions the company such that it can mount a challenge to SAP and Oracle. 

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Type: Research Report
Name: Obstacles to Customer Experience Success
Author: Bruce D. Temkin, Forrester Research
Length: 11 pages
Date: February 6, 2007
Cost: $279.00

Obstacles to Customer Experience Success – A Survey of Customer Experience Execs

Forrester asked customer experience executives about their efforts. Although nearly all of them think that customer experience is an important part of their firm’s competitiveness, most do not follow a disciplined approach to customer experience management.

Only about half of the respondents have an enterprise-wide customer experience effort and about one-quarter have an executive in charge of customer experience across channels. The most prevalent problems are lack of a clear strategy and limited budgets. When we looked at the difference between firms with a disciplined approach and those that were more undisciplined, there was a wide gap in the use of primary user research. To overcome these hurdles, firms should get more customer insight and put someone in charge.

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