Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: Informatica Corporation
Length: 14 pages
Cost: Free. Registration required.
::: Data quality – Driving single view of customer :::
This whitepaper dwells on the significance of Single View of Customer (SVC) in CRM implementation such that the organization is able to obtain a synchronized view of current and potential customers. Even though companies implement CRM [...]
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: CustomerThink Corporation, RightNow Technologies, Bob Thompson
Length: 16 pages
Cost: Free. Registration required.
::: Successful CRM – Turning customer loyalty into profitability :::
This whitepaper touches upon the fundamental drivers of CRM success; these are strategy, metrics, and the organization. CRM is put forward as the differentiator that determines customer perception of a company vis-Ã -vis its competitors. [...]
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: Peppers & Rogers Group
Length: 10 pages
Cost: Free. Registration required.
::: Stop random acts of CRM – Delivering a seamless customer experience :::
The premise of this whitepaper is the inability of companies to execute their CRM as an integrated whole where marketing, sales, and service work seamlessly. Instead what we get to see is [...]
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