CRM whitepaper: Importance of data quality
Type: Whitepaper
Author: Informatica Corporation
Length: 14 pages
Cost: Free. Registration required.
::: Data quality – Driving single view of customer :::
This whitepaper dwells on the significance of Single View of Customer (SVC) in CRM implementation such that the organization is able to obtain a synchronized view of current and potential customers. Even though companies implement CRM with gusto and honesty, they miss out on achieving SVC. This happens because SVC is a function of data quality that can be difficult to maintain. Correct customer identification and subsequent processes can happen only if the workgroups have faith in the data made available to them. Customer data degrades at the rate of 30% a month.
How to achieve high levels of SVC? >>>
Filed under: CRM Whitepapers