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We started over a decade ago with a theory:

Could we progress a sale on every call, whether we spoke with a decision maker or not?

Though we went for the sale on every call, we found we could get permission to fax a compelling marketing offer as a fallback. We logged permissions and fax numbers in a database that grew with every dial. We sent a fresh new fax each month and the response rates went up each time. Sales soon came as much from faxing as from calling.

The results were staggering.

12 years later we have incorporated many other tools besides faxing into our web-based CRM: a power dialer, voice-messaging, email, direct mail, text messaging, remote lead routing, and chat. And all are powered by a single click or keystroke.