CRM Glossary

CRM Glossary

Business software has many acronymns and terminology that can be very confusing. We have developed a comprehensive CRM glossry to help you better understand what everything means.

Partner Relationship Management is the application of specific strategies and technologies that assist the unique needs of indirect sales channels. CRM and PRM systems help businesses develop and sustain profitable customer and partner relationships.

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Pipeline management collects data and analyzes active opportunities that allow sales agents and business management to better understand and manage qualified deals. Pipeline management allows businesses to view all current sales activity in real time, identifying trends, bottlenecks, personnel performance trends, and effectiveness metrics, such as average length of sales cycle, win rates, and other critical information needed during the sales cycle. It allows businesses to remain flexible and adjust quickly to changing strategic business actions.

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A Web site that combines elements of targeted information relevant to a given audience. For example, a company might set up a customer portal, giving clients 24/7 access to business information.

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