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CRM Glossary

CRM Glossary

Business software has many acronymns and terminology that can be very confusing. We have developed a comprehensive CRM glossry to help you better understand what everything means.

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Interactive Voice Recognition (IVR)

An automated telephone information system that speaks to the caller with a combination of fixed voice menus and real time data from databases. The caller responds by pressing digits on the telephone or speaking words or short phrases. IVR systems allow callers to get information 24 hours a day. IVRs are used as a front end to call centers in order to offload as many calls as possible, rather than forward them to more costly human agents.

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