CRM Whitepaper: How SAP is leveraging Web 2.0

Type: Whitepaper
Name: How SAP is leveraging Web 2.0
Date: 2008
Cost: Free

::: How SAP is leveraging Web 2.0 :::

This document explains how SAP leverages Web 2.0 in CRM to improve customer experience. The document is divided into four parts:

  • SAP’s approach to Web 2.0 at a high level.
  • Incorporation of Web 2.0 technological principles within SAP CRM 2007.
  • Focus on business process community, which is focused around CRM.
  • Vision of building products for the future.

SAP is working towards incorporating Web 2.0 into its entire ecosystem to push user adoption and also to communicate and collaborate with customers.

Learn more about how SAP is leveraging Web 2.0 >>>

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