CRM University

Type: Whitepaper
Name: The Big Giant Mortgage Company and the Big Giant CRM
Date: 2007
Cost: Free

::: The Big Giant Mortgage Company and the Big Giant CRM :::

Mortgage companies are doing well for some time now with the interest rates being low and a lot of home loans being granted as well as refinance loans. In such a scenario, these mortgage companies are faced with issues such as managing leads that originate from various sources like newspapers, emails, online ads, direct marketing, finding out the best and most productive source for these leads, action on those leads by company agents to convert prospects into business.

Mortgage companies need to invest in CRM so that they can cut through the lot of clutter that is generated in the marketing process and target their customers more effectively. However, they need to do their homework carefully and not get taken in by big names or marketing spiel.

Learn more about the The Big Giant Mortgage Company and the Big Giant CRM>>>

Filed under: CRM Whitepapers