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Top CRM Vendors - 37 Signals


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Ownership: Private
Founded: 1999
Headquarters: Chicago, IL
Software Type: Hosted
Pricing: $29/month to $149/month; Free Trial



37 Signals Review / Key Strengths

37 Signals are the creators of an open source web framework called Ruby on Rails which as been used in tens of thousands of live applications.

Highrise is web-based. That means users don’t have to install or download any software. Simply go to your Highrise website on the Internet. It’s better, safer, and smarter than traditional software. No “computer guy” required. User data is secure with Highrise.

Jason Fried, CEO of 37signals, holds "office hours" twice a week for 2 hours. Customers call about whatever is on their minds.

Thousands of small businesses and entrepreneurs manage over 15,000,000 contacts with Highrise.

Highrise works with a variety of third-party customer service applications, accounting software, data visualization tools, mobile solutions, and more.


37 Signals Software Features/Products

  • Track leads & Deals
  • Manage Email Better
  • Easy Import & Export
  • Follow up on time
  • Review Conversations
  • Centralize Contacts

About 37 Signals Software

37signals is a privately held web application company based in Chicago, Illinois. The firm was co-founded in 1999 by CEO Jason Fried, Carlos Segura, and Ernest Kim as a web design company with a self-described focus on usability, simplicity, and clarity in design and writing. 37signals also produces a blog, Signal vs. Noise. Segura left in 2000 and Kim left in 2003, leaving Fried as the only remaining founder.

Since mid 2004, 37signals has been primarily a developer and provider of business and personal productivity web applications. Its first application was Basecamp. This was followed by Ta-Da List, Backpack, Writeboard, Campfire and Highrise. 37signals was responsible for launching the open source web application framework software Ruby on Rails, which it uses in its own applications. The products have gained popularity using what has come to be known as a freemium business model.

The company is named for the 37 radio telescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence.