Posted on July 27th, 2007 by admin
Type: Research Report
Name: Vertical CRM the definitive sales guide
Date: 2004
Cost: $2295.00
::: Vertical CRM: the definitive sales guide :::
The CRM market stagnated after the 1990s. This report tells about the most attractive business opportunities in the global CRM market.
Scope of this report
• This report defines CRM as sales force automation, customer service automation, marketing automation and customer analytics.
• This report divides the global CRM market by: Region (APAC, CALA, EMEA, NA); vertical market by region; application by region; company size.
• Research was conducted by leveraging Data monitors proprietary database and conducting primary research with the worlds leading CRM vendors.
Get the research report >>>>
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Posted on July 27th, 2007 by admin
Type: Research Report
Name: CRM in Healthcare
Date: 2004
Cost: $2195.00
::: CRM in Healthcare :::
The report offers insight and information that enables software vendors to define the success factors for selling CRM and ERP products. Readers learn how market characteristics differ with the country.
Scope of this report
• The report details the markets for CRM application software and ERP application software in healthcare payers and providers.
• Market characteristics for France, Germany the UK and USA.
• Market sizes and projections from 2004 to 2010.
• Growth of individual ERP and CRM applications.
Get the research report >>>>
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Posted on July 27th, 2007 by admin
Type: Podcast
Author: IT Toolbox, Vladimir Stojanovski
Cost: Free, registration required
::: Technology for better customer relationships :::
Vladimir Stojanovski discusses the challenges and opportunities associated with mobile CRM. The author is an industry veteran who believes that mobile CRM is a concept whose time has come. The podcast enlightens listeners with specific recommendations on mobile CRM. We learn how vendors are finally shifting the issues away from technology, while opening opportunities for field employees to build better and more profitable customer relationships.
Learn if your company benefits with CRM on a Blackberry >>>>
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Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Lexnet Consulting Group
Length: 09 pages
Cost: Free. Registration required
::: Hosted Ownership – The Third Wave Of CRM Deployment :::
This whitepaper explores the merits of the four options of CRM delivery. These are
• Windows based
• Browser based
A windows-based client server CRM model is firmly entrenched amongst businesses. Its advantages over browser-based CRM include better navigability of a desktop application and a functional client even when the Internet is down.
A browser-based CRM deployment is of the following three types:
• The Rented, Multi-Tenant Only Model
• The Owned and Installed In-House Model
• The Hosted Owner ship Model
Cost effectiveness and low maintenance has seen the proliferation of web-based CRM over the past couple of years.
How to choose the best mode of CRM delivery for your business? >>>>
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Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Forward Solutions, Ralph Windsor
Length: 25 pages
Cost: Free. Registration required
::: Technology Marketing Collateral – Are You Managing? :::
As against other sectors where products are introduced with substantial gaps, in the tech sector it is not uncommon for a company to introduce products several times in a year and at the same time withdraw the less successful products from the shelves.
Public tastes and technological obsolescence also affect marketing-related decisions regarding a product. This is of significance to tech companies, their business markets, and their retail consumers.
The key issues faced by marketing staff when managing large volumes of frequently changing product sales collateral include:
• Getting collateral approved
• Organizing collateral so it can be found and used
• Ensuring that collateral accurate and sales teams know it exists
• Allowing channel partners to customize collateral: reaping the benefits and avoiding the risks
How to market your tech products >>>>
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Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Alan Simon, Business Objects
Length: 18 pages
Cost: Free. Registration required
::: The future of Enterprise Information Management :::
From the beginning when computers started getting incorporated into enterprise data management and even today, companies are still grappling with the process of centralizing data so that it is easily accessible to all. When this does not happen, it leads to each application creating its own database with varying information regarding the same subject and this puts the company employees out of sync with one another with respect to information.
The increase in computing capacity and the advent of the personal computers only worsened the problem as suddenly data kept on spreadsheets located on employee PCs gathered critical significance. The answer to all this is implementing EIM.
Find out how to manage enterprise information>>>
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: Tata, Rahul Mehta
Length: 14 pages
Cost: Free. Registration required
::: ICM motivates ‘em :::
This whitepaper explores the significance of Incentive Compensation Management (ICM) to push for better performance by the sales force. ICM is explained from the point of view of Cybernetics. Cybernetics is the study of communication and control, typically involving regulatory feedback, in living organisms, in machines and organizations and their combinations.
Sales ICM involves rewards for the sales force; the rewards are determined by achievements over a period of time or during promotions and campaigns. Aspects of Sales ICM include compensation plans, associated business rules, sales quotas, tracking and reporting performance-based results and payments.
How to motivate your sales force to achieve more? >>>>
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: Webex, AMI-Partners, Laurie McCabe
Length: 12 pages
Cost: Free. Registration required
::: The Fast Track to Service Management Success: Software-as-a-Service :::
The paper explores the option of SaaS as a CRM alternative for SMBs. A SaaS service desk solution offers IT managers the feature-rich, real-time functionality they need without the burdens of deploying, managing and supporting costly hardware and software in house.
Hurdles that SMBs face vis-à -vis IT deployment include shortage of trained manpower, space crunch, capital crunch, and keeping staff and users constantly updated. An alternative to onsite CRM for SMB’s is to go for SaaS solutions that provide all the functionalities minus the cost. With SaaS solutions available today it is even possible to integrate easily with business solutions that a business may decide to opt for in future.
Selecting the right vendor involves a thorough analysis of the vendor space; vendor evaluation for customizability of their offerings and references from other users.
How to make SaaS work for SMBs >>>>
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: PureData CRM
Length: 11 pages
Cost: Free. Registration required
::: Managing CRM data for B2B Sales Performance :::
A CRM deployment invariably leads to a large amount of data generation. The solution is to ensure that the data which originates from disparate business processes is combined effectively via customer information management.
The efficacy of a CRM implementation depends upon the relevance of the data it gathers. Data quality degrades at the rate of 2% to 3% each month and soon even good data ceases to be of use to the company.
Data management requires that the following things be given due consideration – business objectives, data compliance, data duplication, data consolidation, data suppression, and address management. Effective data management empowers organizations and enables them in executing business initiatives effectively. These include Mergers & Acquisitions, increased competition, market share pressure, a desire to sell a portfolio of product of services, maximizing the share of the customer wallet, etc.
Find out how to get the most out of your CRM data >>>
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: Informatica Corporation
Length: 14 pages
Cost: Free. Registration required.
::: Data quality – Driving single view of customer :::
This whitepaper dwells on the significance of Single View of Customer (SVC) in CRM implementation such that the organization is able to obtain a synchronized view of current and potential customers. Even though companies implement CRM with gusto and honesty, they miss out on achieving SVC. This happens because SVC is a function of data quality that can be difficult to maintain. Correct customer identification and subsequent processes can happen only if the workgroups have faith in the data made available to them. Customer data degrades at the rate of 30% a month.
How to achieve high levels of SVC? >>>
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