CRM University

Type: Whitepaper
Name: What Do C-level Executives See as the Biggest CRM Challenge?
Date: 2007
Cost: Free

::: What Do C-level Executives See as the Biggest CRM Challenge? :::

We all know that employees don’t stay forever anymore and that every department doesn’t always know what every other department is doing. And if they do, then they are spending too much time talking to each other anyway! Some day, these “I don’t need it” folks will learn! We’ll give them a few more years to realize it, or to “run the numbers” and have an awakening. Meanwhile, let’s get back to the biggest CRM challenge…

C-level executives acknowledge that the biggest challenge they face when considering CRM, buying CRM, or having already implemented CRM, is teaching the users the value of the information collected, so they can take full advantage of the power of that information.

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Filed under: CRM Whitepapers