CRM whitepaper: ICM in CRM

Type: Whitepaper
Author: Tata, Rahul Mehta
Length: 14 pages
Cost: Free. Registration required
::: ICM motivates ‘em :::
This whitepaper explores the significance of Incentive Compensation Management (ICM) to push for better performance by the sales force. ICM is explained from the point of view of Cybernetics. Cybernetics is the study of communication and control, typically involving regulatory feedback, in [...]

CRM whitepaper: The scope of SaaS in CRM

Type: Whitepaper
Author: Webex, AMI-Partners, Laurie McCabe
Length: 12 pages
Cost: Free. Registration required
::: The Fast Track to Service Management Success: Software-as-a-Service :::
The paper explores the option of SaaS as a CRM alternative for SMBs. A SaaS service desk solution offers IT managers the feature-rich, real-time functionality they need without the burdens of deploying, managing and supporting costly [...]

CRM whitepaper: Getting the most out of your CRM data

Type: Whitepaper
Author: PureData CRM
Length: 11 pages
Cost: Free. Registration required
::: Managing CRM data for B2B Sales Performance :::
A CRM deployment invariably leads to a large amount of data generation. The solution is to ensure that the data which originates from disparate business processes is combined effectively via customer information management.
The efficacy of a CRM implementation depends [...]

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