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Got CRM? CRM Software Guide for Small Business
There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don’t concentrate on the needs and objectives of small business owners and managers. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow.
Provided by: Surado
The CEO’s Guide to CRM Success
To ensure the success of a CRM initiative, upper management must have
a clear vision and establish a customer-focused culture. This whitepaper discusses why it is critical that new-CRM implementation has organizational buy-in up, down, and across, with strong leadership from senior management.
Provided by: Surado
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