CRM
computingsa.co.za
Jun 18, 2008
::: CRM spending is up, but are you maximizing the value of your investment? :::
Spending on customer relationship management software is high and growing, according to analysts. But with increasingly tough economic conditions in many developed economies, Celona Technologies’ Tony Sceales looks at how companies can ensure that they maximize on this investment. Research by Merchants Consulting indicates that 18% of UK customers have withdrawn their custom from a business based solely on a bad experience with a call center, and 69% more would consider doing so. More than half the European consumers surveyed recently by Oracle said they felt let down by ineffective use of CRM technology.
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Filed under: CRM News