CRM
marketwatch.com
July 09, 2008
::: iMagicLab acquires assets of 5Square.com :::
iMagicLab, which considers itself America’s leading software provider for automobile dealers, ihas announce today that it has acquired substantially all of the assets of privately-held 5Square.com, a provider of Web-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications for the automobile retailing space. iMagicLab will integrate 5Square’s SFA and CRM software into its DealerCRM(TM) platform to provide a more expanded suite of integrated applications that address each of its core customer groups. iMagicLab expects to retain 5Square’s key employees and existing operations in Westlake Village, CA and will continue to support 5Square’s current customer base.
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