CRM
Posted on November 30th, 2007 by admin
economitimes.indiatimes.com
November 30, 2007
::: Touch points :::
Customer-facing ,firms, for whom service is the key, have realised over the years the need for effective customer care that would help them retain clients. However, a recent US survey has revealed that expectation levels of clients from their customer contact points is pretty low implying that the quality of service is below par. Moreover, with multiple interaction channels — email , chat, voice over IP, SMS — the volume and complexity of customer transactions have only multiplied. This is a problem tailor-made for Dan Vetras, president and CEO of Talisma, to step in and solve.
Filed under: CRM News