CRM

star-techcentral.com
October 18, 2007

::: Putting CRM within the reach of SMBs :::

SMBs too want CRM but find the cost prohibitive, this is what Ganes Kumar Narayanan, chief executive officer of Software Village (M) Sdn Bhd feels. As a result, SMBs are unable to take full advantage of advances in IT technology. Having felt the pinch of expensive CRM solutions himself, Ganes decided to develop inexpensive software himself. The software focuses on managing end-to-end sales activities in a company.

According to Ganes, a CRM system typically costs about RM200,000 to RM300,000. “Even the cheapest is about RM60,000 per 10 users – still too expensive for many SMBs,” he said.

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