CRM News

vnunet.com
October 19, 2007

::: CRM 4.0 from Microsoft set to compete with Salesforce.com :::

Microsoft is taking keen interest in the hosted CRM domain and will next week announce more details regarding CRM 4.0; which is a hosting friendly CRM offering meant to take on Salesforce.com. Additions to the CRM offering include a platform for plugging in complementary functionalities. A workflow engine is also included.

Denis Pombriant of analyst firm Beagle Research said Microsoft CRM products “have approached parity” with rivals, but warned that its focus on partners could block progress. “Microsoft’s model is to sell through an indirect channel to a large portion of the market,” he said. “It is leaving itself open to too much variability in products and service levels, and that could prove to be its Achilles heel.”

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