Compare CRM VendorsCRM ArticlesCRM Vendor RecommendationsCRM Evaluation ToolsCRM Glossary
Download Free CRM Reports
 

Marketing Automation - E-mail Marketing











Marketing Automation
E-mail Marketing


E-mail Marketing

E-mail is one of your fastest, cheapest and most effective marketing tools. But how do you use it to best address your target markets? And how do you execute and manage e-mail marketing campaigns effectively?

To address those questions, more customers are turning to NetSuite CRM. Providing target segment creation, creative development and campaign execution, NetSuite's CRM application is the market's first and only CRM solution that truly maximizes all your e-mail marketing efforts. Additionally, it provides mass e-mailing capability with virtually unlimited volumes per campaign. And with NetSuite CRM, it's all managed in one system.



Benefits:
  • With end-to-end management of your e-mail marketing efforts, you can better understand which campaigns worked, which did not, and why, for continuous improvement.
  • High-volume, mass e-mails enable you to reach the widest possible audience.
  • E-mail personalization delivers a true one-to-one marketing platform.
  • Rapid creation and streamlined execution of campaigns enable your sales and marketing personnel to take full advantage of new leads and opportunities.
  • From creation to execution to measurement, NetSuite CRM solution manages e-mail marketing in one system, eliminating the need to juggle multiple systems or third-party vendors.
  • Compliance with SPAM regulation means that you can take advantage of high rates of delivery, but rest assured that your marketing efforts are lawful.


Features:
  • Send virtually unlimited, mass e-mails without the hassle and excessive costs of coordinating third-party systems and services.
  • Leverage seamless planning, target group creation, e-mail merge, sophisticated data cleansing and de-duping capabilities, execution and wrap-around performance measurement.
  • Built-in reports allow for analysis of campaign statistics, as well as ROI, from the start of the campaign promotion to the final order transaction.
  • Create HTML or text-only templates directly from within the system; you can also personalize e-mails for your customers.
  • Auto-unsubscribe capability gives users the ability to opt out of campaigns, in full compliance with ever-changing SPAM laws.
  • Optimized e-mail headers reduce the likelihood that e-mail will be flagged as SPAM, resulting in higher rates of delivery.
  • Each e-mail marketing campaign can be tracked to the last detail, providing up-to-the-second data on who received, read and responded to the campaign.