Maximizer Whitepaper Offers

Maximizer Whitepaper Offers

The Financial Realities of CRM: A Guide to Best Practices, TCO and ROI

If you're a small or medium-sized business thinking about investing in CRM solutions to give yourself a competitive edge, get this latest report from The Yankee Group. With this guide, gain insight into issues you need to consider before purchasing and implementing a CRM solution.

Here's what you will learn:

• The new approach to evaluating CRM options based on your needs
• A framework for measuring the Total Cost of Ownership (TCO) of a CRM solution
• TCO results from Kingstone's survey including hosted and licensed options
• How to link your CRM initiative with business performance to measure return on value.
• How to measure CRM return on investment (ROI) using Key Performance Indicators
• Yankee Group's recommendations on CRM vendor selection and implementation

Author: Sheryl Kingstone, CRM Strategies Program Manager, The Yankee Group

Who should read: CRM project managers and business managers evaluating CRM solutions.

Business Agility Series Report I: Win New Customers - A Four-Phase Approach to Sales Success

Competition is tough. Today's top organizations are more nimble and better equipped to win new customers. How is your company going to win more customers as each customer relationship becomes more valuable? With this CRM spotlight from Maximizer Software's Business Agility Series (Report I), understand how to adopt a Four-Phase process using sales best practices to boost your bottom line and remain competitive, including:

• Walking away from the losing propositions while focusing your sales time on qualified opportunities
• Creating a win-win situation for your sales staff and your customer
• Identifying buyer motivations and building credibility
• Critical skills required for sales people to compete in today's world

Who should read: Sales managers and executives seeking to improve sales effectiveness

Business Agility Series Report II: Business Intelligence - The Key to Optimizing Sales, Marketing and Bottom Line Results

Creating actionable business intelligence is a key success factor for any company wanting to boost their performance to new levels. Companies of all sizes face cut-throat competition and need every tool they can get their hands on to increase marketing efficiency, improve sales effectiveness, and strengthen customer relationships in a cost-effective way. With this CRM spotlight from Maximizer Software's Business Agility Series (Report II), learn how to create actionable business intelligence with a customer relationship management (CRM) solution and be empowered to:

• Make informed decisions about which marketing campaigns work best
• Quantify performance of sales representatives and coach them by determining specific areas where improvements are needed
• Increase customer retention
• Determine the best ways to cross-sell and up-sell existing customers
• Capture customer insights into how products and services can be enhanced and create a feedback loop for customers

Who should read: Business managers and executives seeking to improve the bottom line performance of their business.

Collection of Case Studies I: How 5 Companies Increased Revenue and Profitability with Maximizer Enterprise

CRM is about creating relationships that yield maximum value over the entire customer relationship by selling, marketing, and caring for customers based on their specific needs and preferences. Leading companies are redefining and implementing customer-facing processes in CRM software to build profitable customer relationships and stay competitive.

In this white paper, learn how the following companies in various industries were able to build their processes inside Maximizer Enterprise in order to improve productivity and in turn, meet their sales revenue and growth objectives:

• W&O Supply, Inc. (manufacturing)
• Scotia McLeod (financial services)
• Dolphin Software (high-tech)
• Mathusek (manufacturing)
• StemCell Technologies (bio-tech)

Who should read: Executives and sales managers seeking to increase sales and improve sales rep productivity.

Collection of Case Studies II: How 5 Companies Increased Sales and Improved Productivity Using CRM Software

Realigning a company's employees and processes to focus on customer satisfaction is not always easy. The sales department is focused on closing deals, the marketing department is focused on generating leads, and the service department is trying to pull in their own revenue - so who's job is it to care about the customer? It's everyone's job.

For these companies, having the leadership to create a customer-focused business strategy and corporate culture was the first step. Redefining processes and providing staff with the tools to service the customers was the second step.

Learn how Senior Flexonics Pathway, Wilden Pump & Engineering, Ipsos-Reid, The Oxford Princeton Programme, and Connect Tech are winning with a customer-focused culture, redefined business processes, and CRM software tools.

Who should read: Executives, CRM project managers and business managers evaluating CRM solutions.