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Success Stories

A proven CRM product which has enabled a multitude of customer applications...

Advanstar Communications Inc.
MORE CALLS, FEWER MISSED OPPORTUNITIES
In the past, sales and marketing representatives at Advanstar Communications Inc. (c), a worldwide business information company, used various contact management methods – including GoldMine, ACT, Excel and handwritten records. Without a centralized, coordinated contact management program, records were isolated with each representative, slowing productivity and hindering targeted, strategic sales and customer service for Advanstar.
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Chicago White Sox
BETTER TARGETING, IMPROVED CISTOMER INTERACTIONS
The Chicago White Sox have always been a very competitive team, consistently drawing millions of fans per year. But when it came to keeping track of their best prospects, the Sox were still in the paper age. Prior to GoldMine, the team had kept track of its leads in ACT!. But soon the number of leads grew into the tens of thousands and quickly outgrew the ACT! database.
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Colonial Saw
COMPLETE VIEW OF THE CUSTOMER, AVAILABLE THROUGHOUT THE COMPANY
Rapid growth in the late 90's, which saw annual sales more than double from $5 million to $12 million, was outstripping Colonial Saw's capacity to keep up with customer demands and deliver top-rate service. A big part of the problem was that too much valuable customer information was falling through the cracks. Information such as sales leads, equipment quotes, and service status reports -- the lifeblood of any business -- wasn't being put into useful form and acted upon.
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Cosco
STREAMLINING MANAGEMENT REPORTING, PRESERVE CUSTOMER DATA
In its efforts to keep COSCO carriers filled with cargo, the sales team previously lacked a unified Customer Relationship Management (CRM) system. The sales and marketing team, with over 60 distributed members, used various methods from hand-written notes to programs like Outlook, Excel and Access to track its customer contacts. Without a centralized CRM system, if sales reps left the company, chances are those contacts went with them - a loss of at least $100,000 per occurrence.
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First American Equipment Finance
UNIFIED VIEW OF ALL CONTACTS COMPANYWIDE
A Unified View of All Contacts Companywide; To build the sales pipeline, First American Equipment Finance sales reps must establish relationships with each contact over the phone. However, since sales reps are not physically at customers' locations, they need a way to maintain connectedness with contacts.
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Instron Corporation
VIEW SALES ACTIVITY FROM A DISTANCE, WITH REAL TIME CAPABILITY
Prior to GoldMine, Instron used SNAP to manage all customer relationship management. When they restructured their sales and marketing organization, they realized their need for a new software solution. Instron wanted the ability to share information across geographical locations and work as teams.
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LeylandAlliance
FOCUS ON SELLING AND SPENDING TIME WITH CUSTOMERS
LeylandAlliance's CRM needs were complicated. With projects in four states, the company serves as exclusive developer for some projects and partners with other traditional neighborhood development companies for others. In addition, LeylandAlliance serves as the builder for two of its projects, while vertical construction at its other projects is handled through a Builders' Guild program.
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Smith Barney
PROCESSES THAT TOOK MONTHS THE OLD WAY, TAKE DAYS USING GOLDMINE
Prior to using GoldMine, the new account process could take up to one hour to complete. Hein would handwrite the new account form as he interviewed the client, then hand it to his assistant who would type it out on a typewriter. Today this is a ten-minute process because it's done in one step.
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