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C2CRM White Paper & Offers











C2CRM White Paper & Offers
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eCitizen Whitepaper
The C2 eCitizen solution helps Government agencies "do more with less" in an ever increasing environment where citizens are demanding better service and more accurate information for their tax dollars. Agency management and elected officials must find ways to deliver and track the success of projects and citizen satisfaction through the use of tools and by leveraging technology. The C2 eCitizen solution applies Customer Relationship Management techniques and tools perfected in the commercial sector that are proven to increase customer loyalty to the government sector, therefore increasing citizen satisfaction.
Provided by: C2CRM

CRM Defining the Value of Customer Loyalty
Before we begin our discussion ask yourself this question: What does Customer Relationship Management (CRM) mean to me and what is its value? Thousands of companies have endeavored down this same path many successful and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly and not fully understood. This paper will provide some insights to consider about the value of CRM in defining customers, increasing loyalty and increasing profits.
Provided by: C2CRM

Secrets to Selling C2CRM Successfully
An overview and most asked questions about CRM related issues
Provided by: C2CRM

Improving Marketing Results with CRM
Marketing is not perceived as an exacting science. Many times, marketing plans, campaigns and other activities are planned from guesswork or past "experiences". As a result, money can be quickly wasted on marketing initiatives which were poorly conceived and poorly executed.
Provided by: C2CRM

An Executive View of CRM
This document focuses on key "pains" often experienced by executives in an organization and how CRM can help solve those pains.
Provided by: C2CRM