CRM

eyefortravel.com
November 26, 2007

::: CRM Technology for Travel Special :::

According to Patrick Grubbs, Industry Director – Aviation & Hospitality, Oracle Corporation, “Airlines need to invest in unifying customer information across their systems for marketing, reservations, operations, revenue management, and financials. With a unified customer profile airlines can up-sell/cross sell additional travel options and services leading to customer retention, lower costs of customer acquisition, and enhanced marketing that is relevant and useful to the customer.”

Grubbs spoke to Ritesh Gupta about Oracle’s expertise, optimal use of customer data repositories and much more.

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CRM

money.cnn.com
November 25, 2007

::: RightNow November 07 makes its debut :::

RightNow November 07 is the new enterprise class on-demand offering from RightNow Technologies.

RightNow November ’07 includes a new knowledge syndication widget that enables organizations to easily syndicate and distribute dynamic content, such as frequently asked questions, product specifications and warranty information, across multiple Web sites. By syndicating dynamic content from the RightNow knowledge foundation to anywhere consumers may need it — an e-commerce or distribution partner’s Web site — RightNow November ’07 helps organizations provide consumers with consistently current, relevant information when and where they are most likely to seek it.

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CRM

networkworld.com
November 26, 2007

::: DirecTV tunes in to mobile CRM :::

Erik Walters, project manager for DirecTV’s sales operations in El Segundo, Calif., faced a difficult challenge: Help 45 area sales managers stay competitive by spending more time with the 5,000 dealers in the company’s nationwide retail channel. “The reality of those numbers alone is very daunting,” he says. What made the task of staying in touch with their customers next to impossible, however, was the complexity these sales managers faced when remotely accessing customer data.

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CRM

computerworld.com
November 13, 2007

::: Tackling Security for Mobile CRM :::

Another enterprise application made its way onto our radar screens this past week, and it comes with its own unique security requirements.

“To speak in acronyms, its a move from PLM to CRM. About two months ago, I finished up my security architecture review and requirements for a product life-cycle management application. The PLM project is still in the development phase, and I continue to contribute to it from time to time to ensure that my requirements are being built into the application. My real work with PLM will start in the validation phase, when I’ll conduct an audit to ensure that my requirements have been properly addressed. But for the moment, I’m not doing much on the PLM project and can concentrate on CRM.”

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CRM

customretailer.net
November 26, 2007

::: New CRM Product From Storis :::

Storis Management Systems has announced that its latest customer relationship management software product has been released. The new version, from Storis’ InTouch line of products, allows store managers to better keep track of customer relationships and other business information.

New features in the latest update of the software include sales lead creation, easier addition of follow-up assignments and direct integration with the Customer Shopping Cart feature. The system also makes it easier to generate price quotes for customers, and e-mail or fax them.

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CRM

money.cnn.com
October 31, 2007

::: Oracle’s Siebel CRM Chosen by PNC to Enhance Customer Service :::

PNC’s Retail and Corporate & Institutional businesses use Siebel CRM to provide a highly responsive, fully integrated client view across all sales channels. Siebel CRM applications support PNC’s nearly 1,100 branches across eight states and the District of Columbia, the Web site, and banking contact centers that provide sales and customer service.

PNC, working with Oracle and IBM, has integrated its multiple customer touch points for greater customer convenience and elevated service. PNC decided to upgrade its Siebel CRM applications concurrently with key portions of its underlying IBM infrastructure. The infrastructure upgrade included adding a zIIP engine and 600 mips to System z, DB2 7 to DB2 V8 upgrade, DB2 Connect Upgrade, AIX and pSeries upgrade, and HACMP upgrade.

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CRM

insiderretailing.com.au
November 01, 2007

::: Demand soars for CRM solutions :::

The software market for Customer Relationship Management (CRM) applications is likely to almost double in five years, according to a new report. Market analyst Datamonitor says the sector is rapidly growing as more businesses understand the importance of positive customer relationships and experiences.

In 2006, the global CRM software market was worth just under US$3.6 billion in licence revenue alone. In its new report, Datamonitor predicts this will reach US$6.6 billion by year end 2012, growing by a compound annual growth rate of 10.5%. The report, ‘Economic Outlook: Customer Relationship Management’, attributes growth to increasing deployment of CRM in new vertical segments as well as new flexibility in modes of deployment.

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CRM

tmcnet.com
November 2, 2007

::: Paradigm Shift of VRM vs. CRM According to Commence Corporation :::

CRM continues to break new ground as it evolves as a technology and a service. Vendor Relationship Management (VRM) is being touted as an extension of CRM.

ProjectVRM is headquartered at the Berkman Center for Internet and Society at Harvard University and headed by Doc Searls, a fellow with the Center. The group has identified certain principles and encouraged input and participation in the development of the VRM concept.

VRM, or vendor relationship management, is the reciprocal of CRM (Customer Relationship Management). VRM provides industrial, distribution, and a wide range of enterprises with the technology and tools for efficient vendor interactions that benefit both parties.

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CRM

callcenterinfo.tmcnet.com
November 01, 2007

::: Vertical Solutions on the Advantages of Mobile CRM :::

Now that the majority of mobile devices on the market have browser-based Web surfing capabilities – and the major U.S. wireless carriers are rolling out impressive wireless network initiatives to usher in the new age of “wireless Internet” – organizations all across the country are looking harness this new technology to empower their mobile workforces.

However, so far only a small percentage of companies are using mobile CRM –and many of those only on a limited basis — which means it is a market segment that is poised for explosive growth. Recent research from Scottsdale, Ariz.-based Compass Intelligence LLC suggests that businesses in the U.S. will spend roughly $9 billion on mobile applications by 2011, up from an estimated $3.8 billion this year.

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CRM

dmnews.com
November 02, 2007

::: Data Resources are Valuable in CRM :::

Experts Denise Hopkins, David King, Pete Mehr, and Arthur Middleton Hughes weigh in on improving customer data for improved marketing strategies. From modeling to data enhancement, it helps to consider your ideal target’s buying behavior.

CRM strategies are implemented with one thing in mind: results. To achieve strong results through CRM, ensure that every campaign and offer is the most relevant possible for the end customer. CRM strategies need be founded on the best data possible to deliver relevant offers.

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