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SugarCRM Software Key Features
SugarCRM is a robust, open source customer relationship management (CRM) solution that combines maximum flexibility and customizability with a rich set of features and functions. With SugarCRM, businesses can leverage powerful CRM that adapts to their unique customer-facing processes.
Key SugarCRM capabilities include:
* Sales Management
With SugarCRM, companies can improve sales performance and drive revenue growth. SugarCRM gives sales staff the tools they need to identify and track opportunities, manage accounts, create and monitor forecasts and pipelines, and launch successful up-sell and cross-sell initiatives. SugarCRM also provides mobile access, so on-the-go sales reps can work offline, and tight integration with Microsoft Outlook.
* Marketing Automation
Marketing initiatives are more successful and profitable with SugarCRM. SugarCRM closes the loop between generating a lead and winning a deal by empowering marketing professionals to perform accurate segmentation, build and execute programs, launch effective email campaigns, manage leads from multiple sources, and track results using fully-customizable reports and dashboards.
* Customer Support
SugarCRM centralizes customer service requests across multiple channels, enabling service and support teams to diagnose, escalate, and resolve customer issues in a prompt, consistent, and professional manner.
With SugarCRM support managers can also analyze the frequency of incidents and measure the performance and responsiveness of team members, so they have the insight they need to continuously improve service delivery, and increase customer satisfaction, retention, and value.
* Reporting
The robust reporting and analysis capabilities of SugarCRM allow managers and executives to assess business performance, track critical metrics, and quickly identify revenue-generating opportunities across all customer-facing departments.
Charts and reports can be fully customized, to satisfy the unique information needs of users within different roles and functions.
* Collaboration
SugarCRM enables true cross-company communication by delivering collaboration features that are much broader than other CRM solutions on the market today.
With SugarCRM, sales, marketing, and support teams can work together to coordinate activities, share information and documents, track project status, and more. SugarCRM also provides access to syndicated third-party content.
* Tools and Administration
SugarCRM provides developers with a drag-and-drop environment, so they can rapidly customize their CRM solution to meet their specific business needs.
With SugarCRM’s design tools, users can quickly and easily define business processes and workflows, integrate their SugarCRM application with other mission-critical business systems, set access privileges based on user roles and profiles, and more.
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