Sugar CRM Software Review - Is It Right For Your Business?

Sugar CRM Software Review - Is It Right For Your Business?

Sugar CRM is a unique, award-winning customer relationship management (CRM) application that is designed to easily and cost-effectively adapt to any business environment.

Introduced to the market in September of 2004, Sugar CRM is the ideal solution for companies who require a high level of customization, and are looking for a CRM package that delivers maximum flexibility. In just two short years, Sugar CRM has built a solid customer base that is 1,000 companies strong, and includes small and mid-sized businesses, as well as large enterprises.

Unlike other customer relationship management solutions that are built on proprietary platforms, Sugar CRM is written in a simple, commonly-used programming language (PHP) and natively built on a pure, open source architecture. Companies have instant access to the underlying source code, so they can instantly customize their own solution as needed, and avoid both forklift upgrades and vendor lock-in. To date, Sugar CRM Open Source has achieved more than one million downloads.

Collaboration is also a big part of the Sugar CRM offering. Sugar CRM provides deep capabilities in this area including document sharing, joint activity and project management, and third-party content syndication to promote effective cross-company communication. With Sugar CRM, sales, marketing, and support teams can work closely together to optimize the customer experience.

Additionally, Sugar CRM offers multiple deployment options, so each customer can choose the implementation model that works best for them. With Sugar On-Demand, the Sugar CRM solution, and all associated data, is hosted by the company at an off-site location.

Sugar Cube provides companies with plug-and-play CRM that sits inside their firewall. And Sugar On-Site is a comprehensive on-premise solution for companies that wish to install and manage Sugar CRM on their own servers.

Sugar CRM has received numerous industry accolades. It recently won the 2006 Rising Star Award from CRM Magazine, and was named a 2006 Product of the Year by Customer Interaction Solutions Magazine.