Aplicor Content Management System

Aplicor Content Management System

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Best Practices Support for Consistent and Repeatable Success
Organizations who fail to document business processes and procedures repeat the same redundant learning curves with every new staff person. Aplicor's Content Management System (CMS) allows non-technical staff to create policies, procedures and best practices within richly formatted Web pages and place them throughout the Aplicor CRM system.

Documenting business policies, procedures or processes is the first step to business process automation and provides staff with a clear and specific understanding in performing those policies or processes accurately and with consistency. Positioning custom content at page-specific screens withhin the CRM system makes the content immediately available at the exeact point of use.

Custom Web content creation, publishing and management is designed for line of business users and can be completely performed without technical skills or IT involvement. With the Web Page Content Designer, any user that can use a word processor can create and publish richly formatted custom Web pages. Common Web pages created and integrated to the users' CRM application often include company policies, procedures, best practices, sales advice or account management instruction.

Providing the Right Information to the Right Users at the Right Time
Aplicor CMS integrates the CRM application with company specific processes or an eLearning environment for a simplified user experience. Subject matter content supplements CRM transactional data with advice, “how to” instruction and best practices coaching at the exact point of opportunity. Specific custom content can be applied and attached to account management, sales cycle events, individual sales steps, customer service incidents, incident escalations, marketing campaign types, competitors and much more. Specifically positioned custom content changes the users' focus from entering and viewing data to combining data with context sensitive information and best practices in order to better understand and use that data to achieve results.

Best Practices Supporting Technology
CMS content can illustrate best practices for repeatable execution, business processes for consistent performance or answers to specific problems. In an increasingly competitive selling environment, sales and customer support mistakes come at a higher price. Providing the right instruction and business processes at the exact point of execution reduces mistakes and missed opportunities and increases the likelihood that the best practices possible are executed by everyone in the organization every time. Aplicor CMS provides answers to the specific sale opportunity, customer service incident or other customer facing transaction at hand.

Aplicor's Content Management System (CMS) provides a Content Designer tool to create custom web pages and content, the Document Library for Document Management (DM) functionality, and both the page-specific toolbar Links and the Portal Menu Editor to position custom content or web pages at the exact location in the CRM system where the company-specific content is actually referenced or applied.

Providing users with real-time and context sensitive supporting information:

• Reduces the time incurred searching for information and increases time actually spent selling and supporting customers.
• Reduces new-hire training time and provides new staff with everything they need in a centralized location and in a structured workflow fashion.
• Decreases sales cycle duration by removing guess work and reducing account strategy hesitation which leads to stalled opportunities by clearly illustrating an optimized sales cycle process.
• Reduces the repeated answering of FAQs by providing the right answers in an on-demand fashion.
• Assists in user adoption as content uniquely benefits the salesperson, customer service representative (CSR), marketing processional or other user; as opposed to being perceived as yet another tool for management.

Just in time business process content reinforces the organization's training and best practices. Aplicor CMS provides sales staff, CSR's and other users with a single system for consistently performing their roles in a best practices fashion. Aplicor CMS shares the organization's collective knowledge with everyone in the organization.