Side-by-Side CRM Vendor Comparison

Company

SAP

Suited For: Mid-size, Large Companies

Sales, Marketing, Service, E-Commerce, Interaction center operations and management, Channel management

Largest enterprise software company in the world
Serves the larges companies around the world
Offers integrated suite of CRM, ERP, Supply Chain, HR, Financial and other enterprise applications
Massive amounts of resources

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Aurum

Suited For: Companies

AURUM INTERACTIVE SELLING, ENTERPRISE INTEGRATION FRAMEWORK, AURUM CUSTOMER ENTERPRISE

Aurum's technology is created to assist leading companies benefit from improved processes and productivity.
Aurum is the only Customer Relationship Management vendor to offer a complete, fully integrated CRM system including opportunity and account management, an Interactive Selling Solution, and prepackaged enterprise integration.
Business intelligence is the cornerstone of Aurum's value building technology. Rather than just capturing information, the Aurum solution processes data into business intelligence which is then used by customers, salespeople, service personnel, and corporate management to benefit the vendor-customer relationship.
Business moves at the speed of change. Aurum's goal is to rapidly get our customers up and benefiting from Aurum's solution, while maintaining processes to ensure the success of each project.

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