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	 |  | Side-by-Side CRM Vendor Comparison |  
    |   
    
      | Company | CRM Features | Company Strengths | Cost |  
 | CNP 
  Suited For:    Companies
 
 | Sales Forecasting, Lead Analysis, Reporting, Corporate Calendar, Email Management, Outlook Synchronization, Dashboard, Salesforce Automation, Opportunity Tracking, Sales Pipeline Tracking, Graphical Charts, Sales Team Management, Order Management, Project Management | 
             Increased Sales Effectiveness: The most productive lead sources and sales   staff are clearly identified on graphical charts.   
          Greater Sales Reach: Use the email marketing capabilities to execute and   measure new promotional campaigns.   
          Reduced Administrative Costs: Information is only typed in once - CRM,   product catalog, proposals, invoicing, customer service, project and resource   management - all share the same data.   
          Improved Efficiency: Everyone in the business knows right away where to find   information, without wasting time looking for it.   
          Happier Customers (and better customer retention!): Dealing with employees   who now know more about them and what’s going on in their account.   
          Better Management: Sales pipelines that are much better understood provide   clear visibility of any business upturn or downturn well before it represents an   opportunity or risk for the business.  | Please Check Pricing |  
 | Aurum 
  Suited For:    Companies
 
 | AURUM INTERACTIVE SELLING, ENTERPRISE INTEGRATION FRAMEWORK, AURUM CUSTOMER ENTERPRISE | 
   Aurum's technology is created to assist leading companies benefit from improved   processes and productivity. Aurum is the only Customer Relationship Management vendor to offer a complete,   fully integrated CRM system including opportunity and account management, an   Interactive Selling Solution, and prepackaged enterprise integration. Business intelligence is the cornerstone of Aurum's value building technology.   Rather than just capturing information, the Aurum solution processes data into   business intelligence which is then used by customers, salespeople, service   personnel, and corporate management to benefit the vendor-customer relationship.Business moves at the speed of change. Aurum's goal is to rapidly get our   customers up and benefiting from Aurum's solution, while maintaining processes   to ensure the success of each project. | N/A |  |  |