Constant Contact Email Marketing Review

Constant Contact Email Marketing Review

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With Constant Contact, you have the confidence that your emails will end up where you want them to be—in your contacts' inboxes—and that they will look great when they get there. Using Constant Contact also means you can trust that you're always up-to-date on the latest legal requirements and technical solutions available for email marketing. We've got you covered!

Format Testing

When you send email from most email programs, there is an excellent chance that what you sent will look different once it is received. Not with Constant Contact.

• All of our templates have been tested in most email programs to ensure that what you see is what your contacts see.
• Our templates have also been tested without images, as some email programs eliminate them or your contacts have opted to have images turned off.
• Your email campaigns automatically format your emails in both HTML and text so that your contacts will receive the correct version for their email program.

Relationships with Internet Service Providers (ISPs)

Constant Contact has strong, long-standing relationships with all of the major ISPs. In today's email environment, these relationships are critical to reliable email delivery and account for Constant Contact's low 2% block rate.

Relationships with ISPs

Constant Contact monitors all outgoing email to ensure that major ISPs and corporate domains are successfully accepting it. Here's how it works:

• If there is a issue on the receiver's end, we make continued attempts to send email while quickly addressing the problem with the ISP.
• We are consistently adjusting our delivery systems for maximum delivery, as ISPs reconfigure their email security software.
• We have a team of experts who focus solely on the issues of email delivery. The team's job is to ensure the highest possible delivery rate for your email campaigns.

Anti-Spam Leadership & Compliance

Founding Member of the ESPC

Constant Contact is aligned with other legitimate, permission-based email marketers as a proud founding member of The Email Sender and Provider Coalition (ESPC). The ESPC's goal is to find and nurture anti-spam solutions which meet the requirements of ISPs, email consumers, and email service providers. We continue to serve as the voice for small business in this and other forums.

CAN-SPAM Act Compliant

Constant Contact's goal is to ensure that our customers are compliant with legislation and new anti-spam technologies. Constant Contact makes it easy for you to be above the law when it comes to spam.

In keeping with the Act:

• Your physical address is automatically included in your campaigns.
• We offer our one-click SafeUnsubscribe™ which removes the address immediately (surpassing the Act's requirement of removal within 10 days)

Up-to-Date with Anti-Spam Practices & Technologies

Constant Contact is committed to keeping our service up-to-date with the latest delivery options. We want your email to be delivered, so we are always looking out for what we can add or change to make sure your deliverability is high.

We also have strong anti-spam practices in place that help to keep everyone in check with the law and with email marketing best practices. Our efforts include:

• A strong anti-spam policy and permission practices that all of our customers must adhere to
• Mandatory email verification for any Constant Contact email senders
• Ongoing email list and campaign review to keep spam emails from being sent through Constant Contact
• "This is Spam" feedback loops with major ISPs to help us identify any customer who is misusing Constant Contact

Email Marketing Education

Your content is critically important to email delivery. Constant Contact provides resources that can teach you how to develop subject lines and other content that will help your email make it into the inbox and, even better, get opened and read.