SoftVu CRM Whitepapers and Offers

SoftVu CRM Whitepapers and Offers

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The Cost of Ignoring Aged Leads
In a recent Forrester Best Practices document, "Improving B2B Lead Management," the authors lay out a "Lead Management Maturity Model" describing four levels of lead management Maturity based on whether and how companies acquire, qualify, evaluate, and identify "the hottest leads" for sales.
Provided by: SoftVu

Increasing Close Rates for On-Line Lenders
You're looking to refinance the mortgage on your home. You call your local bank, and sure enough, you can save a significant amount of money by refinancing. You?ve also seen the LendingTree, ELOAN, and DiTech ads on TV, so you check out the possibilities on-line. A Google search with key words "refinance best interest rates" returns 1.3 million pages and more than 50 paid AdWords ads for on-line lenders.
Provided by: SoftVu

Selling with SoftVu
Using SoftVu automated campaigns help you "break the ice" with prospects so your first call is already a qualified "warm" lead. You can also use SoftVu's communication platform In one-to-one sales efforts, following this proven three step technique. Like SoftVu automated campaigns, following this technique means your first substantial conversation is a "warm follow-up," not a cold call.
Provided by: SoftVu

Spam & The New Pony Express
Nowadays, the main thing that can go wrong with delivering email is that at some point along the trail your message may be interpreted as spam. It doesn?t matter that you know you?re not sending out spam, or that you and your recipient knows each other. As far as firewalls and filters are concerned, if it looks like spam, it?s spam.
Provided by: SoftVu