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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

Exact Software

Suited For: Companies

Customer-specific Reports and Statistics, Financial Management, Document Management, Integrated Portal Technology
  • Complete teamwork and rapid communication between you, your customers, business partners, suppliers and vendors through integrated portals.
  • Secure logins that provide immediate access to all customer activity from anywhere, at anytime, worldwide.
  • Recognition of customer problems or issues before they happen.
  • Centralized, detailed view of each customer, including workflow, financial transactions and support issues.
  • Ability of customers and partners to actively and privately manage their own accounts.
Aprimo

Suited For: Companies
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
  • Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation
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