Posted on April 12th, 2007 by
Ramping Up the Customer Experience
At Ramp Motors in Port Jefferson, NY, more than 70 percent of business comes from return customers and referrals. “It’s all about relationship marketing,” says Barbara Gasparik, Standards of Excellence leader for the car and truck dealership. The company has a database of about 30,000 customers, which it has recently […]
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Posted on April 12th, 2007 by
Susan Kuchinskas submits: Web companies like Google make a big deal about innovation. But boxed software vendor Intuit (INTU) shares many of the characteristics of more glamorous companies.
Intuit is organized into three business units: The Consumer Tax Group [CTG] makes TurboTax tax preparation software for individuals; the Small Business Division produces the QuickBooks business […]
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Posted on April 12th, 2007 by
Intuit’s Web-based project management program provides flexible tools, but is too costly for smaller groups.
Workgroups in need of help managing their projects will appreciate Intuit’s QuickBase. This Web-based program offers a flexible means of coordinating sales, marketing, customer service, and other business projects. I looked at the final version of the recently revamped application and […]
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Posted on April 12th, 2007 by
Do you remember that Dilbert panel where Dilbert follows a building map to find the marketing department? Upon arrival, he finds Grecian columns, a party that would make Bacchus proud, and a sign that says, “Welcome to Marketing. Two drink minimum.” For me, having been on both sides of those Grecian columns, this cartoon sums […]
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Posted on April 12th, 2007 by
No time to build an application for IT’s own use? QuickBase may be the answer.
Like the cobbler’s children who go barefoot, IT departments never seem to have the time or resources to build online applications for its own use: project management, shared document libraries — you name it, IT does without because it’s busy putting […]
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Posted on April 11th, 2007 by
Everyone fears failure. But breakthroughs depend on it. The best companies embrace their mistakes and learn from them
COVER STORY PODCAST
Ever heard of Choglit? How about OK Soda or Surge? Long after “New Coke” became nearly synonymous with innovation failure, these products joined Coca-Cola Co.’s (KO ) graveyard of beverage busts.
Choglit, in case […]
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Posted on April 11th, 2007 by
New web tools are changing how office work gets done.
(FORTUNE Magazine) — On June 15, Bill Gates announced his retirement plan, and the software world turned its eyes in unison to Ray Ozzie, his chosen successor.
Ozzie had already signaled his vision for Microsoft (Charts) in a November memo, which was widely summarized as “must […]
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Posted on April 11th, 2007 by
Q&A: Harvard Business School professor Clayton Christensen handicaps the race for business advantage via technology.
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Disruption in business is the focus of Harvard Business School professor Clayton Christensen, who has carried out groundbreaking research into how small, underestimated companies can disrupt and unseat established and seemingly invincible […]
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Posted on April 11th, 2007 by
As the popularity of wireless networks in homes and small businesses continues to soar, so do the chances that outsiders will hack unsecured networks and use them for malicious purposes.
Very few home and business owners realize the importance of securing their networks and the risks they incur by not doing so. It is often up […]
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Posted on April 11th, 2007 by
As the popularity of wireless networks in homes and small businesses continues to soar, so do the chances that outsiders will hack unsecured networks and use them for malicious purposes.
Very few home and business owners realize the importance of securing their networks and the risks they incur by not doing so. It is often up […]
Filed under: Quickbase | No Comments »