Aprimo Announces Availability of Aprimo Marketing™ 7.5

DM Days – NEW YORK (June 20, 2006)—– Aprimo, Inc., the global leader in Enterprise Marketing Management (EMM), today announced the release of Aprimo Marketing™ 7.5, a holistic approach to EMM that provides marketers with a role-based application for all marketing activities. Available immediately, Aprimo Marketing 7.5 is the most comprehensive EMM software available to […]

Aprimo Names Michael Nelson As Chief Financial Officer

INDIANAPOLIS (June 12, 2006)—– Aprimo Inc., the global leader in Enterprise Marketing Management (EMM) software, announced today that Michael W. Nelson has joined Aprimo as chief financial officer. The addition of Nelson to Aprimo’s executive team further strengthens Aprimo’s leadership position in bringing comprehensive marketing solutions to market. As chief financial officer, Nelson will assume […]

Marketsphere Consulting Partners With Aprimo To Deliver Superior Enterprise Marketing Management Experience For Customers

INDIANAPOLIS (March 13, 2006)—– MarketSphere Consulting, a market-focused business consulting firm with industry-leading consultants, today announced a partnership with Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM). Through this partnership, marketers will be able to enhance their business processes and strategic objectives through a combination of the Aprimo Marketing™ suite of applications and […]

Aprimo Positioned in Leaders Quadrant for Marketing Resource Management

INDIANAPOLIS (March 9, 2006)—– Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced it has been positioned in the “Leaders” quadrant in Gartner’s latest Magic Quadrant for Marketing Resource Management (MRM), 1Q06 report.* Gartner, a research and advisory firm based in Stamford, Conn., released the MRM 2006 Magic Quadrant, by Kimberly Collins, […]

Aprimo Names Michael Emerson As Chief Marketing Officer

INDIANAPOLIS (February 13, 2006)—– Aprimo Inc., a leading provider of Enterprise Marketing Management (EMM) software, announced today that marketing veteran Michael Emerson has joined Aprimo as chief marketing officer, where he will be responsible for driving Aprimo’s position as the leader in the EMM software market. In his role as Aprimo CMO, Emerson will provide […]

Aprimo Achieves Record Growth In Revenues And New Customer Wins

INDIANAPOLIS (January 18, 2006)—– Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the company’s record performance in 2005. Highlights for the year include:
    1. 50 percent growth fueled by product leadership and strong international expansion
    2. Launched Aprimo Marketing™ 7.0
    3. Acquired enterprise marketing solutions […]

Marketing must grasp new technology to overcome credibility gap

   Aprimo to unveil new report at TFM 2007
Wokingham, UK – 21 December, 2006: While the emergence of next generation interactive marketing channels and technology is driving real marketing innovation today, marketing’s credibility within the boardroom is being damaged because of difficulties in demonstrating its true value according to a new […]