Aprimo® Unveils Aprimo Marketing Studio™ – Providing Everything Marketers Need – On Demand

Digital Interactive Marketing Solution Enables Marketers to Drive Top Line Growth with Tight Budgets INDIANAPOLIS, IN (November 17, 2009) – Aprimo® Inc., a global provider of on-demand marketing software solutions, announced today its digital release of Aprimo marketing software, Aprimo Marketing Studio™, a SaaS (Software as a Service) solution that enables marketers to increase brand [...]

Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry

(Indianapolis, IN – November 3, 2009) Aprimo, Inc., a global provider of Global and Interactive Marketing Software, has been described as being in the “best position to capture B2B market share” among the four incumbent marketing and sales automation vendors reviewed in the recent independent report, “B2B: Lead Management Automation Market Overview” (Forrester Research, Inc., [...]

Aprimo® Continues Growth and Focus on Marketing Automation; Names Veteran CMO Lisa Arthur to Executive Team

As CMO, Arthur combines her expertise in CRM Applications, Software as a Service (SaaS) and customer-driven marketing with Aprimo’s leadership in Marketing Software. Indianapolis, IN (September 22, 2009) – Aprimo® Inc., a leading global provider of on-demand marketing software solutions, announced today that it is enhancing its management team with the addition of Chief Marketing [...]

Aprimo® Recognized in Gartner Enterprise Marketing Management Magic Quadrant

POSITIONING BASED ON COMPLETENESS OF VISION AND ABILITY TO EXECUTE Indianapolis, IN (August 24, 2009) – Aprimo®, Inc., a global provider of on-demand marketing software solutions, announced today that it has been positioned by Gartner, Inc in the “Visionaries Quadrant” of the “Magic Quadrant for Enterprise Marketing Management” published by Gartner in July 2009. “We [...]

Lending Tree Picks Aprimo® to Power Marketing Campaigns

INDIANAPOLIS– Marketing software provider Aprimo® Inc. announced today that it will power the marketing campaigns of LendingTree LLC, the nation’s number one online lending exchange. “We welcome the chance to help LendingTree automate their marketing campaigns,” said Bill Godfrey, Aprimo chief executive officer. “Campaign Manager will enable LendingTree to plan and execute effective multi-channel campaigns [...]

VNU Exhibitions Europe selects Aprimo® On-Demand Marketing Resource Management

Total marketing planning and production for the largest show organizer in the Netherlands to run by single software application in fall of 2009. Amsterdam (July 9, 2009) – Marketing software provider Aprimo® has announced they will be implementing their On-Demand Marketing Resource Management (MRM) solution at VNU Exhibitions Europe. With a portfolio of 55 shows, [...]

MLC Selects Aprimo for Marketing Resource Management

APRIMO’S UNIQUE ABILITY TO AUTOMATE MARKETING OPERATION PROCESSES WAS KEY Indianapolis, IN (May 15, 2009) — Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced it has been selected by MLC, the wealth management division of the National Australia Bank, to help automate and accelerate marketing operations to deliver effective [...]

Aprimo Marketing Expert to Present at Forrester Marketing Forum

INDIANAPOLIS (April 22, 2009) – Scott Klinger, Executive Vice President, Marketing and eCommerce, Allconnect, will present at Forrester’s Marketing Forum 2009 on April 23, 2009, from 3:05 p.m. – 3:35 p.m. during the Guest Executive Forum. In “Speeding Up During A Slowdown: A Self-Funding Approach To Marketing Capability Investment,” Klinger will describe how Allconnect, one [...]

BNP Paribas chooses Aprimo to optimize its Marketing Performance

THE MARKETING DEPARTMENT OF BNP PARIBAS OPTIMIZES ITS EFFECTIVENESS THROUGH APRIMO PARIS, Jan. 21, 2009 – Aprimo Inc., a global provider of software for Enterprise Marketing Management (EMM), announced that BNP Paribas has selected Aprimo’s Marketing Resource Management software to improve its operational effectiveness. The BDDF, the French Retail Bank for BNP Paribas, has several [...]

Aprimo Enters into Alliance with Kodak to Extend its Offerings of Comprehensive Marketing Software Solutions

AGREEMENT ALLOWS BOTH COMPANIES TO DELIVER AND INTEGRATE SUITE OF PRODUCTS FOR BRANDED CONTENT Indianapolis, IN (Vocus/PRWEB ) October 13, 2008 — Aprimo, Inc., today announced it has entered into an alliance with Kodak’s Graphic Communications Group to create a combined product portfolio for seamless, digital process that more tightly integrates brand owners with marketing [...]