Ramping Up the Customer Experience
At Ramp Motors in Port Jefferson, NY, more than 70 percent of business comes from return customers and referrals. “It’s all about relationship marketing,” says Barbara Gasparik, Standards of Excellence leader for the car and truck dealership. The company has a database of about 30,000 customers, which it has recently […]
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Susan Kuchinskas submits: Web companies like Google make a big deal about innovation. But boxed software vendor Intuit (INTU) shares many of the characteristics of more glamorous companies.
Intuit is organized into three business units: The Consumer Tax Group [CTG] makes TurboTax tax preparation software for individuals; the Small Business Division produces the QuickBooks business […]
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Intuit’s Web-based project management program provides flexible tools, but is too costly for smaller groups.
Workgroups in need of help managing their projects will appreciate Intuit’s QuickBase. This Web-based program offers a flexible means of coordinating sales, marketing, customer service, and other business projects. I looked at the final version of the recently revamped application and […]
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Do you remember that Dilbert panel where Dilbert follows a building map to find the marketing department? Upon arrival, he finds Grecian columns, a party that would make Bacchus proud, and a sign that says, “Welcome to Marketing. Two drink minimum.” For me, having been on both sides of those Grecian columns, this cartoon sums […]
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No time to build an application for IT’s own use? QuickBase may be the answer.
Like the cobbler’s children who go barefoot, IT departments never seem to have the time or resources to build online applications for its own use: project management, shared document libraries — you name it, IT does without because it’s busy putting […]
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